The purpose of this course is to help students understand how to design and implement international business strategies. By the end of this course, students will be able to analyse the global environment of the company and identify strategic choices for its international development. They will be able to ask themselves the essential questions to evaluate motivations and the decision-making process.
In particular, the course aims at delivering a range of theories that are in use in international business. Thanks to real-world case studies, students will grasp the scope of various internationalization configurations, from simple export to multi-country implementation and global deployment; from international sourcing or production, to international innovation initiatives and global finance.
Some of the concepts that will be acquired through this course include: international marketing analysis and company capability assessment; market entry options and international presence modes; foreign direct investment decisions; and of course, the importance of domestic factors as well as company competitive advantages in value creation.
- Enseignant: Joel Salaun