In this course, the following concepts will be presented :
- Basic principles of business strategy
- Ongoing Globalization vs local features
- The opportunities and risks for a company to go international
- The way to select a market and a country
- The different international strategies with their pros and cons
- The different organisations to go international
- The international strategies applied to marketing, finance, legal, logistics, HR,…
Analysis
and decision-making tools will be presented.
The course will be delivered in English.
- Skills :
After completing the course, the student will be able to :
- Identify the strengths and weaknesses of a business
- Analyse international environment
- Decide which county/ies is/are convenient to the business
- Choose the right strategy, organisation and behaviour to develop there.
- Enseignant: Pierre-Gilles Botherel