Course information

Everyone is used to seeing ads everywhere. Huge posters in the streets, pages of magazines, flyers, wrappings,...

Printed advertisements rely on a combination of text and image use so as to promote a product and a brand.

We know better than to believe everything ads tell us.  We know they are created so as to make us buy a product.

But how far are we aware of all the strategies at work when creating an ad?

This introduction to semiotics will help you make sense of printed ads so that you are not fooled by empty promesses.

After taking this class you should be more critical and able to choose images to illustrate you work in a more convincing way.